From Bloggers to Brands: The Evolution of the Influencer

Over the past decade, we’ve witnessed a seismic shift in the landscape of social media, and the role of ‘The Influencer’ has been at the centre. The term ‘influencer’ has evolved from a novel concept to a professional identity, integral to marketing strategies worldwide.  The Early Days In the early 2010s, influencers were predominantly bloggers … Read more