Despite limitations on stock across the board, the peripherals market has seen considerable growth in 2021, especially with more and more people upgrading their home setups and office spaces. As an essential piece to the puzzle, gaming chairs continued to be a popular purchases for those spending long hours sitting at their desk to game and to work.
With a reputation for producing some of the best gaming furniture in the market, we supported Secretlab with a multi-channel marketing campaign across WePC to help drive product sales across the year, with a build-up to seasonal peak trading and Black Friday.
THE BRIEF
Create a cross-channel marketing campaign to drive awareness of Secretlab’s entire product range, culminating in the launch of the Titan Evo 22 Gaming Chair and Black Friday sales event. With a focus on TikTok, web and display advertising, we delivered a series of unique and eye-catching creative for distribution on WePC channels and Secretlab’s own platforms.
THE CAMPAIGN
Not all gaming chairs are created equal.
Secretlab have built up a reputation for being the best in the market, and the launch of the new Titan Evo 2022 model at the end of last year was no different.
The campaign creative needed to showcase the feature-rich design of the chairs in a unique and engaging way. We created a mini educational series showcasing the features of the chairs and the ‘truth’ about the market, supporting this with editorial content including the creation of informative buyers guides, deal highlights and advertorial features optimised to relevant search terms and high-traffic opportunities.
But that wasn’t good enough alone…so we decided to put it all in a rap…
@wepc #ad Is this the best gaming chair song ever written? 🤔 #gamingchair #techtok #gaming #pcgaming #gamingsetup #secretlab #blackfriday ♬ original sound – WePC
THE RESULTS
- Over 1 million views across Secretlab video content
- Over 20,000 engagements on social content
- Over 22,000 clicks direct to Secretlab
- Over 1,240 tracked sales from all content
Want to find out how we can support your marketing efforts in 2022 with sector specific insight and creative? Drop us a line on [email protected]!
