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Lenovo

Creator-driven storytelling and social commerce combined to make Lenovo’s LP80 earbuds a viral hit.
  • Client: Lenovo & TikTok
  • Influencers, Performance Marketing, Social Media
  • Sector: Consumer Electronics
  • Year: 2024

Going viral on TikTok Shop

Working on a collaborative campaign with TikTok and one of their third-party merchants, we were tasked with driving brand awareness and sales for their hero product; The Lenovo LP80 Earbuds. With a market-leading price point, we worked with key creator profiles to drive sales through TikTok Shop.

Play Video

The Results

The campaign delivered outstanding performance, exceeding expectations:

7,600,000
Video views
Generating massive visibility and awareness for the Lenovo LP80 earbuds.
263,000
Engagements
Building authentic interactions and enthusiasm around the product.
3.5%
Engagement Rate
Well above industry benchmarks for TikTok campaigns.
Over
8,700
Units sold
Directly driving conversions and sales through TikTok Shop.

Summary

Sounds like a success to us!

This campaign showcased the power of creator-driven content in reaching and converting audiences on TikTok. By integrating the social commerce functionality with engaging, authentic storytelling, we successfully transformed awareness into measurable sales for Lenovo.

We specialise in crafting campaigns that blend innovation, creativity, and performance to deliver real results. Ready to unlock the potential of TikTok for your brand? Let’s connect.

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  • [email protected]
  • +44 3300 439199

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