WhoWeAre

WHOWEAre

Notyouraverage
marketingagency

You’re only as good as the team you surround yourself with, and we think we’ve got a pretty great team.

Founded from the team behind By Gamers For Gamers, AgencyGMR builds upon the success of running consumer sites including WePC.com and PCGuide.com, applying the learnings to the projects and campaigns for the brands we work with.

Sharing a passion for all things gaming and tech, we have an all-star team of industry experts with big ambitions.

THISISAGENCYGMR
THISIS
AGENCYGMR
THEAGENCYARMOFBGFG
THEAGENCYARM
OFBGFG
THEAGENCY
ARM
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WhyAgencyGMR

Creatinggamechanging
contentforbrandsinthetechand
gamingsector

Creatinggamechanging
contentforbrandsinthe
techandgamingsector

As gamers and tech heads, we know how to speak to our audiences. We understand them, what they like, what they don’t like and the best ways to reach them.

With experience of growing global communities across web and social platforms, we also have the supporting insight and data to provide strategic thought behind campaigns. We create content that engages and excites, while delivering commercial results.

MeetTheTeam

Will
Blears

CSO / Co-Founder

WillBlears

CSO / Co-Founder

Will is an online entrepreneur, avid gamer and tech head having spent most of his teens building online businesses, building and upgrading PCs, and playing lots and lots of Counter Strike.
Will has more than 15 years of experience in the digital space, perfectly positioning him to identify strategic opportunities to pursue and grow across the BGFG house of brands.

Andrew
Kirkcaldy

CEO / Co-Founder

AndrewKirkcaldy

CEO / Co-Founder

Andrew has been a passionate gaming and tech head from childhood, tinkering with the ZX Spectrum, Amiga 2000 and one of the original Intel Pentiums to name a few.
Andrew has over 16 years in brand, digital marketing and e-commerce. He spent his formative years at AO.com running the Brand and Digital Marketing teams. Andrew brings this wealth of knowledge to the AgencyGMR team in a sector he is passionate about.

Craig
Kirkcaldy

COO / Co-Founder

CraigKirkcaldy

COO / Co-Founder

As well as being a lifelong gamer, Craig has over 20 years of experience in Project and Operational management. Having worked around the world for more than eight years, he always wanted to come back to the UK and build a company around his passions and, of course, work with his brother… It turns out they’re actually a great team!

Roddy
Burns

Head of Partnerships

RoddyBurns

Head of Partnerships

Having worked both in-house and agency side, Roddy has been fortunate enough to work with brands such as Nintendo, Sony, Disney and LEGO on key marketing campaigns and releases. With a background in content and social media, Roddy loves to find creative solutions for data-led marketing campaigns that drive commercial results. He’s also ‘not bad’ at Halo!

Paul
McNulty

Head of Video

PaulMcNulty

Head of Video

With 14 years experience in video production, Paul’s career has seen him work all over the world for brands such as Sony, Suzuki, Kia, AO.com, Carnival Corporation, and Samsung. Paul has a solid background in both video production and department leadership.

John
Whalley

Creative Director

JohnWhalley

Creative Director

Highly experienced creative director and branding specialist with a proven track record in creating, communicating and amplifying brands across multiple sectors, including sport, retail, fashion, travel, philanthropy, education and energy.
Building start-up brands, re-energising existing brands, helping grow ambitious brands, with projects reaching across Europe, Asia and the USA that include product, multi-channel, experiential, campaign, partnership and sponsorship.

Heeyoun
Hong

Web Designer

HeeyounHong

Web Designer

With degrees in oriental painting & design & web development and a passion for creativity, Heeyoun applies these skills to her job as a Web Designer, creating sophisticated, sleek, and modern user experiences.

Hayley
Dickenson

Graphic Designer

HayleyDickenson

Graphic Designer

Hayley has been a gamer since the age of 5, being 'Player 2' to her brother on the Mega Drive and later venturing into everything else gaming. With 5 years experience as a retoucher for various brands and freelance, Hayley finally took the plunge with BGFG as a Junior Graphic Designer.

GetInTouch!

Don’t be a stranger! Whether you’re planning out your next campaign or just fancy a chat about the latest hardware and games, we’re only an email away.

Let'sChat!