WhoWeAre
WHOWEAre
ByGamersforBrands
We are AgencyGMR – a full service digital agency creating game-changing content for brands in the tech and gaming sector. From the team behind By Gamers For Gamers, AgencyGMR works with global clients delivering creative, content and strategic services. Using the knowledge gained from our digital media publications, we use audience data and insight to shape campaigns around content that resonates with audiences based on their interests and content consumption.
WhyAgencyGMR
Creatinggamechanging
contentforbrandsinthetechand
gamingsector
Creatinggamechanging contentforbrandsinthetechandgamingsector
As gamers and tech heads, we know how to speak to our audiences. We understand them, what they like, what they don’t like and the best ways to reach them.
With experience of growing global communities across web and social platforms, we also have the supporting insight and data to provide strategic thought behind campaigns. We create content that engages and excites, while delivering commercial results.
MeetTheTeam
WillBlears
WillBlears
Will is an online entrepreneur, avid gamer and tech head having spent most of his teens building online businesses, building and upgrading PCs, and playing lots and lots of Counter Strike. Will has more than 15 years of experience in the digital space, perfectly positioning him to identify strategic opportunities to pursue and grow across the BGFG house of brands.
AndrewKirkcaldy
AndrewKirkcaldy
Andrew has been a passionate gaming and tech head from childhood, tinkering with the ZX Spectrum, Amiga 2000 and one of the original Intel Pentiums to name a few.
Andrew has over 16 years in brand, digital marketing and e-commerce. He spent his formative years at AO.com running the Brand and Digital Marketing teams. Andrew brings this wealth of knowledge to the AgencyGMR team in a sector he is passionate about.
CraigKirkcaldy
CraigKirkcaldy
As well as being a lifelong gamer, Craig has over 20 years of experience in Project and Operational management. Having worked around the world for more than eight years, he always wanted to come back to the UK and build a company around his passions and, of course, work with his brother… It turns out they’re actually a great team!
RoddyBurns
RoddyBurns
Having worked both in-house and agency side, Roddy has been fortunate enough to work with brands such as Nintendo, Sony, Disney and LEGO on key marketing campaigns and releases. With a background in content and social media, Roddy loves to find creative solutions for data-led marketing campaigns that drive commercial results. He’s also ‘not bad’ at Halo!
EmmaMaton
EmmaMaton
Emma has worked in production for over 5 specialising in both Photography and Video e-commerce across a range of area’s including tech, fashion, home and beauty. After studying Photography at Coventry University she soon fell into Production finding her forte and has since worked on a wide range of sets and campaigns. Working across all creative team’s and the wider business she uses her skillset across a variety of projects. Outside of work she can be found in cold water or camping up mountains with her dogs who on occasion get to visit the office!
JohnWhalley
JohnWhalley
Highly experienced creative director and branding specialist with a proven track record in creating, communicating and amplifying brands across multiple sectors, including sport, retail, fashion, travel, philanthropy, education and energy.
Building start-up brands, re-energising existing brands, helping grow ambitious brands, with projects reaching across Europe, Asia and the USA that include product, multi-channel, experiential, campaign, partnership and sponsorship.
HeeyounHong
HeeyounHong
With degrees in oriental painting & design & web development and a passion for creativity, Heeyoun applies these skills to her job as a Web Designer, creating sophisticated, sleek, and modern user experiences.
HayleyDickenson
HayleyDickenson
Hayley has been a gamer since the age of 5, being 'Player 2' to her brother on the Mega Drive and later venturing into everything else gaming. With 5 years experience as a retoucher for various brands and freelance, Hayley finally took the plunge with BGFG as a Junior Graphic Designer.
JayCrotty
JayCrotty
Jay is a UK-based videographer striving to create impactful content. You’ll almost always find him with a camera in his hand if he’s not playing Final Fantasy.
MirandaLenkeviciute
MirandaLenkeviciute
Miranda is a junior videographer with a background in Broadcast Media Technologies. She is motivated and hardworking and always eager to learn new filming techniques. Her interest in gaming started with Counter-Strike 1.6 and now Miranda is the biggest fan of CS: GO.
SteveHook
SteveHook
With a background in music video editing and project management for major labels like Universal Music Group and Warner, as well as the biggest music distribution platforms on YouTube like Proximity and Trap Nation, Steve accelerated his animation agency from 0 to 200 million views online. He also brings experience in digital marketing on social for startups around London, having been a YouTube native since 2011 and totalling 600K views on a personal gaming channel he started at the age of 15.Steve now brings an audio engineering degree to the team, recording and editing his voice over work across BGFG channels, when he isn’t being a big huge nerd about Minecraft and The Elder Scrolls.
MellissaSmethurst
MellissaSmethurst
BenTodd
BenTodd
GetInTouch!
Don’t be a stranger! Whether you’re planning out your next campaign or just fancy a chat about the latest hardware and games, we’re only an email away.
