AgencyGMR, the digital agency arm of By Gamers For Gamers, has been appointed by LG Electronics UK (LGE UK) to manage their UK social media presence.
The partnership will see AgencyGMR managing and creating social media content across all LGE UK social media channels, as well as working alongside LGE UK on big brand activations and campaigns. With extensive experience in the gaming and consumer electronics space, AgencyGMR will apply this knowledge and social media expertise to help grow LGE UK’s core channels and LG’s UltraGear gaming channels.
As an officially recognised TikTok partner agency, AgencyGMR are able to provide insight-led social media strategies and campaigns to engage audiences on the platforms they use every day. Applying this knowledge and expertise to the LG accounts, AgencyGMR will be identifying new creative social strategies to help drive brand awareness and build on existing customer bases through organic and paid social media activity.
On the partnership announcement, AgencyGMR’s Head of Partnerships, Roddy Burns, said: “Having worked with the LG team on previous campaigns, we’re excited to now be working more closely as an extension of the in-house teams on their social channels. We’re already planning some exciting campaigns and activity before the end of the year, looking for new creative ways to engage audiences on the channels and provide real consumer value.”
AgencyGMR’s Managing Director, Craig Kirkcaldy added: “LG is a household name and one of the biggest brands in the consumer electronics category. The team has dedicated a lot of time fostering the relationship with the LG team over the past year and it’s great to see this all starting to come to life”
Founded from the team behind By Gamers For Gamers, AgencyGMR provides digital marketing and strategic creative services to brands in the PC, tech, gaming and electronics space. As a result of business growth over the past year, AgencyGMR has also diversified its client base including clients in FMCG, fashion and food & drink categories.
LG will be the latest client addition to AgencyGMR’s roster, which also includes Corsair, ASUS, MSI, Acer, BenQ, Virgin Media, Secretlab and Green Man Gaming to name a few. To find out more about the available marketing services and opportunities across their global digital media network, please contact the AgencyGMR team on [email protected]